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Montenegro

SUCCESSFUL CAMPAIGN 06. 07. 2018.   >>  16:44 0

SUCCESSFUL CAMPAIGN

Citizens are more buying domestic products

The first effects of promotional campaigns for the "Let’s buy domestic" program after a little more than a month of implementation are very encouraging, and research has shown that about 17 percent of citizens buy more and more domestic products.

There is the positive consumer response in Montenegro shows the public opinion poll, which was conducted by the IPSOS agency in the period from May 8 to 20, for the needs of the Program Let’s Buy Domestic, on a representative sample of 1,011 Montenegrin citizens over the age of 18.

Also, the first, preliminary data from trade chains show a growth in sales of domestic products.

According to the survey, as many as 17 percent of customers buy more and more domestic products than in the previous year.

Accordng to the Ministry of Agriculture this is a remarkable result , taking into account the fact that buying habits are changing slowly. It is also a good basis for further work on raising consumer awareness of the importance of buying domestic products for strengthening the domestic economy and raising the standard of living of every citizen in Montenegro .

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